Development is the most important task, honesty and credit open up the market, service determines survival
Development concept: scientific development is the absolute principle
Development is an important task, but it must be scientific development: development should be based on the long-term, which is conducive to the cultivation of core competence and the enhancement of competitive advantage, the realization of resource sharing and the overall advantage.
To achieve comprehensive, coordinated and sustainable development: growth is not equal to development. The speed of development should be consistent with the structure, quality and efficiency of development. Based on the company as a whole, Kerui pursues the harmony and balance between different links, levels and business fields to achieve comprehensive, coordinated and sustainable development.
Innovation idea: innovation and creation
The vitality of enterprises lies in Innovation: limited life, unlimited innovation. Kerui adheres to the spirit of innovation, has the courage to challenge itself, pursues excellence, opposes rigid thinking, is conservative and self-contained. We should strive to have new ideas in development, new breakthroughs in reform, new measures in work, new atmosphere in culture, and eternal vitality.
Concept innovation is the core, scientific and technological innovation is the key, and system innovation is the guarantee: surpassing traditional thinking and advocating concept innovation. Take the road of independent innovation of invigorating enterprises through science and technology. Promote system innovation and management innovation to promote the overall development of the company.
Integrity concept: treat people with sincerity and establish enterprises with trust
Treat people with sincerity: honesty is to be honest with colleagues, loyal to Kerui, sincere to customers, sincere to family and open to society.
Trust in the future as investment in Kerui. By treating people with sincerity, keeping promises, and ensuring quality and quantity, Kerui establishes enterprise reputation, improves customer loyalty, consolidates business cooperation and obtains social trust.